As per the decision of the new Management, Mansoura Poultry Co will implement completely new premium branding, applying innovating technologies to the company production process, extending the trading market, exploring new opportunities in the international market segment. Aim of established new premium identity and branding under the name “MPCO” with a high-end product range and sales price, is to enable MPCO to step into a new premium market and customer base leading to a turnover increase.